Passiongraphics: The New Measure in Marketing
I was reading Jon Lasner’s blog 8 Steps to Social Network Power in The Orange County Register the other day and came across the term passiongraphics. It instantly struck a chord. In marketing, we’ve...
View ArticleWho Brands My Association?
Is your alumni association branded? As an extension, a sub-brand, or an independent? Unfortunately, alumni positioning is often by default, without strategic direction - often when the alumni director...
View Article11 Tactics for Building Alumni Advocacy
19% of Virginia Tech alumni are giving back to the University. Why? The institution has built a fine-tuned campaign designed to keep donors ‘in the know’ every step of the way. Some of the ways they...
View ArticleMarketing in LinkedIn
How often do you use LinkedIn? More importantly, what is your institution doing on this platform to help meet its marketing goals related to alumni, influencers, and your community? Learn about aspects...
View ArticleConnecticut College Captures a Student Minute (Guest)
Current students show prospective students a glimpse of college life - an excellent concept for “A Student Minute” - a video contest recently conducted by Connecticut College. After all was said and...
View ArticleBrand-To-Fan Interaction… By the Fan
FanzLive is a "skinnable," community-building app that colleges and universities can take advantage of who are trying to target their alumni and athletics audiences. Discover its features,...
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